Brand Going Underground has been created for people who like to have fun and feel free to identify with their individual taste of music with their clothing and accessories. Simplicity, geometry, purity and boldness are connecting elements that represent not only the Going Underground but also the club ROXY.
The concept comes alive with the support of ROXY Prague, where it is also available during concerts and parties. The name Going Underground then symbolizes the connection between the space itself and its roots. If you want to experience something special, you go to the underground, which was transformed in the nineties, thanks to Prague's art underground to its present form.
