$NOT is one of the many names to emerge from the soundcloud era of the second half of the last decade. But the Florida rapper is certainly not lost among his peers, his distinctive and ever-evolving style is one of the most original things underground hip hop has produced in years. This opinion is shared by giants of the music scene such as Drake, Billie Eilish, or A$AP Rocky.
Support will come from Florida rapper Cochise, who draws on his Jamaican roots and energy to create his "staccato" flow over infectious grooves. He has also attracted the attention of major label Columbia Records, which signed him to a deal in 2020 following the success of his singles "Hatchback" and "Red Head," which went viral and have been viewed nearly 30 million times on YouTube combined.
